About DK Prize Lab
DK Prize Lab is Denmark's premier luxury watch competition platform. We give you the chance to win incredible timepieces from the world's most prestigious brands at a fraction of their retail price.
Our Story
Founded in Copenhagen in 2024, DK Prize Lab was born from a shared passion for horology and the belief that everyone deserves a chance to own a luxury timepiece. Our founders, lifelong watch enthusiasts, noticed a gap in the Danish market for transparent, fair, and exciting watch competitions.
What started as a small project among friends has grown into Denmark's most trusted luxury watch competition platform. We've since given away hundreds of watches worth millions of Danish Kroner to happy winners across the country.
Our mission is simple: to build an inclusive community of watch lovers in Denmark while providing the thrill of potentially winning a watch you've always dreamed of. Whether it's an Omega Speedmaster, a Tudor Black Bay, or a TAG Heuer Carrera, we bring these timepieces within reach.
Our Values
Transparency
Every draw is conducted using a certified random number generator. We publish draw certificates and record every single draw for complete transparency.
Authenticity
All watches are 100% genuine, brand new, and come with full manufacturer's warranty, box, and papers. We source directly from authorised dealers.
Fair Odds
We keep ticket numbers reasonable so that every entrant has a genuine chance of winning. We also cap the number of tickets per person for fairness.
Community
We're building a community of watch enthusiasts across Denmark. Through our Journal, social channels, and events, we bring collectors together.
Ready to Get Started?
Join thousands of watch enthusiasts across Denmark.