Privacy Policy

Last updated: February 2026

1. Who We Are

DK Prize Lab ApS ("we", "our", "us") is a company registered in Denmark. We operate the website dkprizelab.com and are the data controller for the personal data we collect through our website and services.

2. What Data We Collect

We may collect and process the following personal data:

  • Name and contact details (email address, phone number, delivery address)
  • Account information (username, password hash)
  • Payment information (processed securely by our payment provider)
  • Competition entry data (tickets purchased, answers submitted)
  • Website usage data (cookies, IP address, browser type)
  • Communication data (messages sent through our contact form)

3. How We Use Your Data

We use your personal data to:

  • Process competition entries and manage your account
  • Contact winners and arrange prize delivery
  • Send marketing communications (with your consent)
  • Improve our website and services
  • Comply with legal obligations
  • Prevent fraud and ensure fair competition participation

4. Legal Basis

We process your data on the following legal bases under GDPR: (a) contractual necessity (to fulfil competition entries); (b) legitimate interest (to improve services and prevent fraud); (c) consent (for marketing communications); and (d) legal obligation (tax and regulatory requirements).

5. Data Sharing

We do not sell your personal data. We may share your data with: payment processors to handle transactions; delivery partners to ship prizes; IT service providers who host our website; and legal or regulatory authorities when required by law.

6. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Competition entry data is retained for 3 years for audit purposes. You can request account deletion at any time.

7. Your Rights

Under GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time
  • Lodge a complaint with the Danish Data Protection Agency (Datatilsynet)

8. Cookies

Our website uses cookies to enhance your experience. Essential cookies are necessary for the website to function. Analytics cookies help us understand how visitors use our site. You can manage your cookie preferences through your browser settings.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at info@dkprizelab.com.